Proofide is a wax-based* leather treatment. Leather treatments replenish the oils in the leather that dry over time.
To treat saddle, rub a small amount of Proofide over the leather with your fingers. Rub it in vigorously. Working the leather will help with break-in. Let it saturate for a few hours and buff off the residue. Saddles treated with a moderate amount of Proofide should not bleed their color.
A saddle should be treated 3 or 4 times a year and after the saddle has gotten wet and dried at ambient temperature.
(Saddle soap is a cleaner, not a conditioner. Brooks reccomends avoiding saddle soap on your Brooks saddle.)
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A wax-based product is usually better for a Brooks saddle than an oil-based product. Saddle leather is tensioned, unlike shoes or most other leather items. An oil-based leather conditioner can over saturate and stretch the fibers of the leather. In extreme cases this can ruin the leather. regular light treatment with Proofide will be the best way to ensure a long-lived Brooks saddle.
*Ingredients: Tallow, Cod oil, Vegetable Oil, Parrafin wax, Beeswax, Citronella oil.